I have seen that people online react surprisingly to my post above. Hey are accustom that I am hyper-demanding and tough for production of DIY speaker attempts but above I suddenly proposed to relatively mediocre speaker to become the become the most popular horn speaker in the world. In particular the speaker of the company that never did anything but imitating others.
Still, I feel that GIP did hit the jackpot in here. You see, it is not about the good speaker but a good package and I think the package the GIP offer has many properties of very winning configuration. Again, of course it will not be any Super Sound from this devise but it might be very a very good Hi-Fi package that might get more popular then Altec 7/16 and Klipsh horns combined.
I am not sure that GIP is the company that might have interest mass production. It appears to me that they are a shop that breeds own style of kinky vintage devotees and that they are not looking to move 50-70 speakers per month. For this model it feels it is unfortunate as in GOOD marketing hands this new GIP speaker might be a phenomenally successful product.
Let take a look what GIP might do. The speaker has a very none-expensive box, the box that very cheap to do. The retail of the pair of the boxes would be around $700-$800. If those boxes are mass produced in China or Russia then it would be under 100 per of boxer, the shipping will be more expensive. So, the manufacturing need to deal with pre-car and pre-drilled making of the thing in China, shipment disassembled and then assembled by US or European or Asian reps. So, I think the wholesale of boxed will be in vicinity of $120-$150.
The Midrange horns are expansive to make. Rattail they are around $1500, in wholesale 60% off. With mass production and cutting the horn with CNC Machines the cost of those horns will be negligible. If to cut 1000 horn then I think it will be $80-$90 per horn – the chunk wood for the horn will be more expensive.
4 drivers. The bass drivers they use looks like Altec 515B or ceramic version 515E. Those low resonance drivers in W-horn configuration have very idiosyncratically-unfortunate sound but it is not a conversation about sound. Altec 515 retail now around $3000-$3500 for 4 drivers but I think in wholesale and with order by large party then can get 300-400 per driver. So let consider that bass driver will be $1500.
The MF is the bitch. There is nothing better and secure then default JBL 2440, there is a shit loaded of them and they are chip. I am sure that in wholesale then can get $500 per pair of them.
The tweeter, I do not know what they use, let call it $1000 tweeter.
So, what we have? Adding let say $500 for hardware, posts, labels, crossover and the rest of the thing we have the self-cost of around $3K. Include into this paying off the bribes and extortions to media advertisers, given up a dozen of speakers free to each industry whore who would like to and performing many other industry ballets, recover the shipping damans and so on we still have a speaker that is ready to do under $5K.
Then the wonderful thing about the new GIP will happen. The configuration of the package that GIP offers is very scalable. For $20K a person would have a basic Volkswagen package. If a person would like to pay more for finish then no problems. If a person would like to have more sophisticated sound then JBL 2440 then GIP might put in this WE replicas (presumable they sound more sophisticated) and whatever else they might imagine. A person might add for a dedicated LF section or for back end adjustability package. The electromagnets are fashionable among the Morosn nowadays, so GIP might add the electromagnet options.
I mend the speaker is very small, very attractive looking in my view and will deliver result much better than typical Hi-end crap that industry sell for $100K. In a good marketing hand the new GIP might ignite some kind of “little horn revolution” in the industry. The industry need to reinvent “fake revolutions” each 18 month, to keep the Morons milkable. I do not follow what industry do nowadays but I do not think that they have the “revolutionary package” in their disposal. In right marketing hands the new GIP might become suck a package.
Rgs, Romy the Cat
"I wish I could score everything for horns." - Richard Wagner. "Our writing equipment takes part in the forming of our thoughts." - Friedrich Nietzsche