..as recorded music is just the industry commodities. Therefore I absolutely do not share your enthusiasm about the “opportunity for a big record label”.
The Guy’s clip depicted a well know phenomena, there are a few more factors… still I do not feel that Sound Engineers are the guilty party. To hold the technical personal that record music responsible for the “Loudness Wars” is as superficial as to blame Adolf Hitler for Nazism and WWII.
I would also do not hold musicians responsible for the “Loudness Wars”. Music exists in 3 forms: notes, “live” performances and recorded media. Musicians handle the first two but the culture of recorded media is a totally different domain of human knowledge and musicians do not necessarily have skills to be dangers enough in that filed. It is like a car racer, he knows how to drive the vehicle very advancely but he might not necessary knows what techniques of hot-valves adjustment in order his car’ engine to push the necessary extra horse power.