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In the Forum: Audio News
In the Thread: Lamm Industries: a special interview with a special company
Post Subject: “...People who simply want to own the best products...”Posted by Romy the Cat on: 1/26/2007

I went recently at the Soundstage.com site  and read Marc Mickelson’s comments about ML3.

 Marc Mickelson had an “honor” to make my site in past:

 http://www.goodsoundclub.com/TreeItem.aspx?PostID=760

 http://www.goodsoundclub.com/TreeItem.aspx?PostID=2773

 Marc is the “gear of the machinery” and he is instrumental entity to sell amps. Probably the stage is being set for Mr. Mickelson to begin the cheerleading the new Lamm’s amplifiers…. I pretty much discarded Mickelson from people whose writing I might “start to read” since a few years ago Mickelson pulled out of his ass a glorious review about Lamm ML2.1. anyhow, here is Marks new editorial:

 http://www.soundstage.com/editorial.shtml

 What usually annoys me in all those editorials and in the given editorial in partially is that sincerity in them substituted with cheap sensationalism. Mickelson said:

"Yes, the ML3 Signature amps, at $126,290 per pair, are wildly, outrageously expensive, but they were not created with all audiophiles in mind. They are extreme luxury items for those listeners who can afford any piece of audio gear they want. Vladimir told me that he already has orders for eight pairs. Like most talented audio engineers, he has a loyal following, including people who simply want to own the best products he can make. From what I heard on the last afternoon of the CES, a single ML3 Signature displayed the great promise required to fill this bill..."

OK, again, let do not talk about the price of those amplifiers – after all - who cares? The Mark’s “accidental” dropping of the fact that “it already has orders for eight pairs” is too cheap even for a person who makes living by writing about audio. I was told 7 years ago that eight pairs of ML3 were pre-sold. However, it has nothing to do with the amplifier itself but with the fact that Lamm has among his customers some people with money (in the past I was one of them and even voluntary prepaid for my Lamm L2 preamp seven month before it was even put in production) who are wiling to get whatever Vladimir pointed them out. Good for Vladimir, why not to cash them out….

Still, among what I see so far said about ML3 the most important point is not voiced and most likely will not be voiced by all those Mickelsons. If you read careful the second part of the:

http://www.goodsoundclub.com/TreeItem.aspx?PostID=3492

then the only question you would ask Mr. Mickelson would be: what those 8 people who wants to have a ML3 will be doing with it if they want “the best”? Even if we presume that ML3 is a nice amps and if we presume that will not sound like Lamm ML2.1 then by getting ML3 people will get JUST ONE PAIR OF AMPLIFICATION that fundamentally contradict the concept of “the best”. I sure that “better amp” is all that was necessary for Wilsons, Veritys, Kharmas or QUADS to sound “the best”. (It was satire if you do not get it.)

I think that Mark Mickelson instead to BS himself and other with the idiotic notion of “people who simply want to own the best products” should grow up and to look at the subject not from a perspective of  “best products” but form a perspective of  “better results”. If he does so then Mark will see an Audio-Moron ™ with back-loaded Lowther sitting in his listening room among 4-chassised Lamm ML3 and trying to find “better results” by using the “best products”. Was this person the guy who have bought the third pre-sold ML3? (It was satire again… :-)

One of the biggest educational questions of the Lamm ML3’s still remains open: what the people who “don’t do Lowthers anymore” will be doing with a single “better” amp?

Rgs,
Romy the Cat

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