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In the Forum: Audio Discussions
In the Thread: About Wilson Audio Loudspeakers
Post Subject: Wagner Meets Dickens; The Ring of Great ExpectationsPosted by Paul S on: 3/24/2009
It has been said before that big speakers have big problems, and I have always found this to be the case.  At the least, I think it is fair to say that no big speakers are going to "work" up to their potential without some serious effort expended in setting them up.  IMO, this is no small matter, and Wilson obviously agrees, including, "professional set up" in the price of admission.  While I don't know if the set-up is actually worth a damn, you can include me in the group who would much prefer to have someone else do it, that's for sure.

As pathetic as the codification, stratification, and self-stimulation of object-porn (such as The Robb Report) are, yet this has certainly proven to be an effective means to move expensive goods.  And I think that the basic Robb Report tenets reach further and deeper into the mainstream than some might suppose.  Doesn't everyone, at least secretly, want to "own the best"? And, along with this, who doesn't sometimes imagine that acquisition through diliberation will somehow impart Peer status along with ownership?  I believe that Wilson not only understands this phenomenon but he actually caters to just this sort of "needy" customer.

Let's face it, the big Wilsons are, indeed, Big Speakers, as anyone can quickly hear for himself.  If nothing else, they simply leave no doubt in one's mind that he is, clearly and in point of fact, listening to something really BIG.

But don't think from this that I think Wilson's job is Sound, first.

In the end, as in the beginning, Success for Wilson, really, is nothing more than meeting client expectations.

Now, we can circle back to priming and massaging Market Expectations with exactly the things that one is [ostensibly] best able to provide.

Paul S

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